Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Integrated with Google AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
Google Analytics‘ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from, how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics.
It is about the social aspect of search. This is the place you can connect with customers and industry representatives by adding them in your circles. Also they are available to add you in their cyrcles. Those who have your company in their circles will be able to see updates from your company. You can control of this information as well as updating your feed as you wish.
Google places for business
Google Places is a tool that a search engine uses when listing your business. Google Places page allows to control what information Google has and presents to searchers about your business. Google Places allows to fill in your Places page with description, images, hours of operation, and contact information. That information can be changed in anytime you wish.
Google AdWords is an online advertising service that places advertising copy above, below, or beside the list of search results Google displays for a particular search query, or it displays it on their partner websites. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. The AdWords program includes local, national, and international distribution. Google Adwords Express is a feature aimed at small businesses that reduces the difficulty of managing an ad campaign by automatically managing keywords and ad placement. AdWords Express was previously known as Google Boost. AdWords Express also supports small business that don’t have a website, allowing them to direct customers to their place page.
This is a free online tool that helps you optimize your site for Google. With SEO Digger, you can find your competitor’s best keywords and to see top 20 Google rankings of your site.
The tool is siutable if you want to do both SEO and PPC optimization. Usng it uou can find keywords that have unique spellings and typos, so you can optimize your website.
Free Firefox extension to help you expand your browsers to become an SEO research guru.
Yammer is a private social network that helps employees collaborate across departments, locations, and business apps. You can monitor your Yammer using: keyword monitoring, security settings, data export, data retention, and analytics.