As you know the keywords are not the most powerful SEO tool any more.
They receive less but more qualified traffic and users that are typically further down their path of intent.
So choosing the right keyword phrases for your website pages is important and really easy when you use the right tools to perform your keyword research.
Two general aspects need to be taken in advanced, when start choosing the right long-tail keywords for your business. They are:
Relevance is the most important factor. More specific you are, the better.
For instance, if you own a company that installs waste management systems, you need targeting a keyword such as “fiberglass in-ground waste management installation” rather than “waste management installation”. This will increase the chance to atract customer searching for “fiberglass in-ground waste management installation”, which is much more specific for your business!
Sure, optimizing for “waste management system” has its place. But be sure that this variation of keyword string will attract a much more generic audience that may not be looking for what you have to offer. The solution is to use more relevant, long-tail keywords.
When looking for products or services in their specific area in Google, the users usually include their location in the search. So, your keyword phrases becomes “fiberglass in-ground waste management installation in Plovdiv”.
If you work in one specific geo-location, it’s good to add location-based keywords to all of your pages.
If you operates in several geo-locations, it is better to create a separate web page dedicated to each location. This will attract more visitors to your when searching for individual locations.
So how to choose the right keyword phrases for your business? Here are some useful free and payd keywords research tools.
Free Keyword Research Tools
1) Google Keyword Planner
Keyword Planner is a free AdWords tool that helps building Search Network campaigns by finding keyword ideas and estimating how they may perform.
It allows search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform. Using Keyword Planner can create a new keyword list by multiplying several lists of keywords together. Since it’s a free AdWords tool, it can also help you choose competitive bids and budgets to use with your AdWords campaigns.
Google Trends uses real-time search data to follow consumer search behaviors over the time. and shows how any new search could affect popularity in the search result.
Keyword tool helps to understand what your audience searches in Google search engine.