First of all we need to understand why the speed performance of our wordpress website is so important.
Study says that
Average human attention span has dropped from 12 seconds to 7 seconds in the last 10 years.
It means that you have very little time to present your content, on the best way, to your visitors so they be attracted and stay on your website for a longer time without loosing interests or patience. If the website is slow the visitors will leave it before it even loaded.
Google study sais
1 second delay in page load time lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.
So losing visitors you lose clients and money. Because of that speed performance of the website is so important for you benefit business.
Not at the last stage is good to know that Google and other search engines have already started penalizing slower websites by pushing them down in the search results. This means lower traffic for your slow website.
What we can do to speed up our wordpress website?
1. Check your wordpress speed
There are several free tools online that you can use to check your wordpress website speed performance. Here you can find the most popular and user friendly:
- KeyCDN Speed Test
- Google PageSpeed Insights
- Varvy Pagespeed Optimization
- Yellow Lab Tools
- Google Chrome DevTools
- Sucuri Load Time Tester
2. Find what slow your wordpress website
Checking the speed of your wordpress website can help you analyze:
- Finding large images
- Total load times, page sizes and requests
- Performance from different geographical locations
- Rendering speed in different browsers
- HTTP Headers
Using any of these key also can help you to measure the performance of your Content Delivery Network (CDN).
3. Understand how to improve your website speed and make the improvements
Step 1: Install a WordPress Caching Plugin
There are a lot of caching plugins available for WordPress, but we recommend using the WP Super Cache, W3 Total Cache or WP Rocket plugin. Check out step by step the relevant guide on how to install and setup any of these plugins on your WordPress site.
Why to do that?
Because the WordPress pages are “dynamic pages”. This means they’re built on the fly every time someone visits a post or page on your website. During this process the active data is often cached in order to reduce load times.
Caching plugins work is to save the dynamically generated HTML files and serving them from the cache (i.e. reusing previously generated data) whenever a request is made, rather than loading all of the PHP scripts from WordPress every time you hit refresh.
Step 2. Optimize Images for Speed
The best way to optimize your image sis to use Photoshop, but some image optimization plugins are also available in the wordpress repository as free.
Why to do that?
Using images makes 80% of the visitors more likely to read your content.
But non-optimized images are one of the most common speed issues you need to solve.
Before upload a photo directly is good to use photo editing software to optimize the images for web. In their original formats photos can have huge file sizes. Most popular web image formats are JPEG and PNG. We recommend to use one of them.
How to select the image format?
JPEG – if the image has a lot of different colors.
PNG if you need a transparent background of the image.
Step 3. Use Excerpts on Homepage and Archives
Step 4. Don’t Upload Videos Directly to WordPress
If you use slider or image gallery try to find and install the most faster slider or image gallery plugins and optimize your wordpress database.
4. Keep your wordpress site updated
WordPress is an open source project that is updated frequently. You need to check regularly for updates and run them as soon as the updates are available. You need to update not only the theme you use, but also the WordPress in general and all plugins you use.
5. Constantly keep checking your wordpress website speed and make some corrections if it needed
Follow all the steps above in a regular time, so to be sure you will remove on time all speed negative effects.